Social Network Analysis for Facebook: Locating Cliques and Visualizing Sociability

Social media such as Facebook thrive with the arrival of Web 2.0. This chapter merges traditional social network analysis (SNA) with symbolic interactionism (SI) to create a hybrid method of SNA to allow researchers to study the sociability found in Facebook. The discussion begins with identifying a common ground of SNA and SI, found in Georg Simmel’s work, and then develops methodological procedures to locate cliques in Facebook networks. A visualization technique is also suggested to further single out the social forms found in Facebook.