Chapter 2 Governance from below and global governance: Accommodating change

Since much of civil society groups’ attention has been on pressurising specifically corporate companies to take up their responsibility towards society, it has been an area of focus that is attracting increasing debate. Today companies’ corporate social responsibility (CSR) ranges from ‘going green’ to supporting local charities. However, one thing is increasingly clear: it is not a choice any longer. Employees expect it, and companies need it. What used to be considered good public relations, or window dressing for community relations, is in fact linked to how well a company's employees perform. In fact, in a Global Workforce study done by Towers Perrin (2009) it was found that CSR is the third most important driver of employee engagement overall. For companies in the United States (US), an organisation's stature in the community is the second most important driver of employee engagement, and a company's reputation for social responsibility is also among the top 10 drivers. Importantly, this is one example of the increasing authoritative influence of a rising global civil society in international affairs.