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Marketing Management in Turkey
Edited by
Selcen Ozturkcan
Selcen Ozturkcan
Linnaeus University, Kalmar, Sweden
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Elif Yolbulan Okan
Elif Yolbulan Okan
Bahçesehir University, Istanbul, Turkey
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Author and Other Information
Emerald Publishing Limited
DOI:
https://doi.org/10.1108/9781787145573
ISBN electronic:
978-1-78714-557-3
ISBN print:
978-1-78714-558-0
Publication date:
2018
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