Acknowledgments

It is a pleasure to thank those who have made this study possible; it is the product of my belief in an industry and would not have been possible without the support and encouragement from many special people.

Above all, I am indebted to Sidar Gedik, CEO of Ipsos Turkey, with whom I have worked for five years. Sidar Gedik was the first person whom I contacted when I started to write the manuscript of this chapter, and his encouragement to strive to reach a higher level at all times is greatly appreciated.

I owe very special thanks to Fulya Durmus¸, chairman of the Turkish Researchers’ Association (TÜAD) and Pınar Trana, general coordinator of TÜAD, who have supported this study in the most collaborative and constructive ways.