Chapter 7: Safeguarding Corporate Social Responsibility: The Benefit Movement

This chapter outlines the nascent history of the Benefit Movement, discusses the theoretical implications that predict the long-term success of movement goals, and provides recommendations for firms who seek to safeguard practices of corporate social responsibility (CSR). The chapter provides an overview of Benefit forms and describes the indicators of Movement success. For the Benefit Movement to achieve success, it must establish legal options in all 50 states for Benefit incorporation, pave the way for both publicly and privately held organizations to incorporate, and mobilize diverse organizational actors with high levels of commitment to sustain contention for Movement goals. The chapter provides a framework to understand how the Movement can achieve its goal of safeguarding the effective practice of CSR within firms and across the planet.