Targeting the cultural processes of partnering for analysis

Describing and explaining the interface between organizational culture and community culture necessitate an exploration into assumptions, expectations, beliefs, symbolism, and behaviors. This commentary examines the successful integration of an expanding US pharmaceutical firm into Indonesia's multicultural environment, a context marked by the interweaving of market exchange and reciprocity exchange. It directs attention to the interactions occurring among key leaders within the firm, and between those in the firm and those in the peasant and governmental communities. By focusing on the cultural processes of partnering, the contribution of cooperative, healthy relationships in achieving the firm's business goals is revealed.