geographic information system-supported segmentation study of visitors to Majorca Island

With its capabilities for business mapping, geospatial analysis and its contribution to decision making, geographic information system (GIS) seems to be a valuable tool especially applicable in the discipline tourism geography. The capabilities of geospatial analysis for tourist consumer research at destinations will be exemplified by the case of German low-cost carrier passengers (LCCP) on Majorca island, Spain, one of the worlds' leading coastal mass holiday destinations with an annual visitor demand of around 10 million arrivals. The survey puts together primary and secondary research to profile LCCP groups located in different tourism spaces around the island. The approach as well as results shall motivate stakeholders in the tourism industry, especially destinations, to enlarge their marketing and management issues towards geospatial analysis.