CONTEXT, TECHNOLOGY AND STRATEGY: FORGING NEW PERSPECTIVES ON THE INDUSTRY LIFE CYCLE

The central organizing principle for this volume – the industry life cycle model – is so widely accepted and its basic premises so taken for granted that it has become conventional wisdom in business. Executives in a range of industries use the model to guide their thinking about when and how to invest in various industries. Diversification decisions, for example, are often made on the basis of life cycle logic, especially as large, established companies seek high-growth opportunities for investment.