PRE-ENTRY EXPERIENCE AND FIRM PERFORMANCE IN THE EVOLUTION OF THE U.S. AUTOMOBILE INDUSTRY

Case studies of four important automobile firms are used to understand how the performance of both diversifying and new entrants into the automobile industry was conditioned by their pre-entry experience. Various conjectures based on the four firms are then tested using a unique data source on the pre-entry backgrounds of all entrants into the automobile industry from the commercial inception of the industry in 1895 through 1966. In addition to analyzing the types of pre-entry experiences that affected the longevity of entrants, the analysis also focuses on the conduits by which pre-entry experience influenced the performance of entrants and the extent to which pre-entry experience had enduring effects.