About the Editor

Gerald E. Smith is chair of the marketing faculty at Boston College in the Carroll Graduate School of Management, where he leads the product and brand management MBA specialization, and teaches strategic pricing management. His research has been cited in popular press outlets such as The Wall Street Journal, The Christian Science Monitor, The Boston Globe, Across the Board, and others, and has been published in Journal of the Academy of Marketing Science, California Management Review, Sloan Management Review, Marketing Research, Marketing Management, Pricing Strategy & Practice, Journal of Retailing, Public Administration Review, Psychology and Marketing, Journal of Professional Pricing, among others. He is a frequent speaker and corporate consultant on product management and pricing, including in leading business programs at Duke, Wharton, Columbia, Boston University, and Suffolk University.