Book cover for Visionary Pricing: Reflections and Advances in Honor of Dan Nimer
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Advances in Business Marketing and Purchasing
Visionary Pricing: Reflections and Advances in Honor of Dan Nimer
Edited by
Gerald E. Smith
Gerald E. Smith
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Author and Other Information
Emerald Group Publishing Limited
Volume
19
DOI:
https://doi.org/10.1108/S1069-0964(2012)19
ISBN electronic:
978-1-78052-997-4
ISBN print:
978-1-78052-996-7
Series ISSN:
1069-0964
Publication date:
2012
Book Chapter

Foreword to Visionary Pricing

By
Arch G. Woodside
Arch G. Woodside
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Author and Other Information
Arch G. Woodside
© Emerald Group Publishing Limited
2012
Doi:
https://doi.org/10.1108/S1069-0964(2012)0000019004
  • Published:
    2012
© Emerald Group Publishing Limited
2012

A rare and valuable combination of practical advice, theoretical modeling, and descriptive explanation of pricing decisions is the summary thought that best captures the overall contribution of Visionary Pricing (VP). VP builds principally on Dan Nimer's great foresight that pricing cannot be the sole domain of finance or any singe functional area and in offering a paradigm shift from cost-plus pricing to customer-value-based pricing.

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