MEASUREMENT ISSUES IN LEISURE RESEARCH: ACCURACY, BIAS, AND RELIABILITY

The study of leisure consumption often involves estimating physical figures such as visits, attendance, and expenditures. However, the accuracy and reliability of such estimates are not adequately determined. It is evident that the misleading statistics arising from random variation may result into management mishaps. To address such a deficiency, this research first proposes that the information of the accuracy of estimation should be available. This study then presents appropriate ways of determining reliability and illustrates misconceptions of reliability measurement.