SHAPING POLITICAL PREFERENCES THROUGH WORKPLACE MOBILIZATION: UNIONS AND THE 2000 ELECTION

For the AFL-CIO, the 2000 presidential election was a test of a revised political action program that concentrated resources on “issue based” political education and intensive member contact. Using quasi-experimental methods, I evaluate the effect of direct mailings, telephone calls, and workplace mobilization on the presidential preferences and voting rates of members from a Milwaukee area local union. Results indicate that only workplace mobilization successfully communicated the labor-endorsed candidate and shifted preferences toward that candidate. Voting rates were higher among union members that received a get-out-the-vote telephone call prior to the election.