Chapter 3: Gender Across Digital Platforms

As younger generations navigate a blended reality, their interaction with digital content and apps is marked by multitasking. Gender intersects with media and individual preferences, shaping how people navigate digital realms. This chapter investigates how young adults perceive personal digital experiences, analysing them based on various socio-demographic factors. Using a quantitative approach, a survey was conducted with 1,500 young adults in Portugal in October 2021. The sample was representative of the population distribution by sex, age and region. Statistical analysis revealed correlations between digital behaviours and socio-demographic factors such as gender, sexual orientation and parenthood status. Results indicated significant differences in agreement levels among different groups, highlighting areas such as online harassment, content creation, social interaction and digital intimacy. The findings challenge assumptions of homogeneity in generational technology usage and underscore the importance of considering diverse demographic perspectives in digital research. This chapter sheds light on the interplay between technology, identity and social connections, emphasising the relevance of gender in digital platform studies.