Chapter 18: Cradle of Research Gaps: Reflections on Green Orientation

Purpose: This chapter examines the concept of “green orientation” within corporate environments by systematically reviewing literature indexed in Scopus from 2000 to 2023. The focus is on addressing knowledge gaps related to understanding green orientation, emphasising sustainability and stability as indispensable components for organisational success.

Methodology: Utilising a bibliometric analysis, a statistical panorama of the literature landscape is presented. The study identifies and delineates five discernible research gaps, constructing a conceptual framework or nomological network.

Findings: Noteworthy discoveries emanate from this study, notably identifying research lacunae and developing a conceptual framework delineating the interrelatedness among the discerned constructs. The framework accentuates the significance of High-Performance Work Practices, authentic leadership, green orientation, employee engagement, and job performance in cultivating corporate sustainability.

Implications: In practical terms, this research provides valuable insights for organisations aspiring to augment their sustainability endeavours. The comprehension of interrelationships among the identified constructs serves as a strategic guide for decision-making, empowering businesses to align with the principles of green orientation and advocate for environmentally friendly practices.

Originality: The significance of this research lies in its systematic response to the imperative for comprehensive investigations into green orientation. The formulated conceptual framework introduces a distinctive perspective, establishing a groundwork for subsequent research endeavours. Moreover, it constitutes an original synthesis of quantitative and qualitative knowledge in the field, thereby advancing scholarly understanding.