Chapter 5: The Humane Entrepreneurship Framework

This chapter introduces the new expanded strategic posture for entrepreneurship in the XXI century, defining the Humane Entrepreneurship (HumEnt). HumEnt is conceived as a framework to capture what is happening in the present-day landscape. In particular, HumEnt focal dimension is represented by a strategic posture called Humane Entrepreneurial Orientation that is able to capture the Entrepreneurial Orientation (EO), the Sustainability Orientation (SO), and the Humane Resource Orientation (HRO) of the firm. After a discussion on the theoretical basis of HumEnt, the chapter concludes with the identification of four different types of HumEnt firms.