Chapter 5: The Gradual Unavoidable Colonization of the Lifeworld by Technology

In this chapter, we introduce the concept of techno-constructionism that identifies with the Technical Construction of Reality (TCR) suggesting the replacement of mere constructivism or Social Construction of Reality. We discuss of course the idea of a theoretical investigation of the lifeworld or Lebenswelt through the lens of technology. Today, we are witnessing technology prevailing on most important functions and systems that were previously done in a completely different way and logic. Rapid advances in computer science have made engineering a dynamically expanding industry that has infiltrated all areas of social life. Artificial intelligence (AI)-based applications are not merely technical, but also cultural and ethical (regarding values). A new perception of reality emerges that ostracizes all kind of societal entities and human communities and alter even lifeworld itself, transforming it into a tech-lifeworld (a Technik-Lebenswelt). Against this perspective, it is important to identify and address the ethical challenges that the unavoidable evolution of technology will bring forward.