Chapter 5: Generative AI Adoption by Organisation Through Technology Socialisation: A Case Study of SMEs in the Emerging Market

Intelligence transformation has hugely influenced business operation in many industries and countries, such as in the emerging market. Generative Artificial Intelligence (GAI) adoption by organisations is a significant result of transformation. However, the influence of GAI adoption on small and medium-sized enterprises (SMEs) has been given less attention in business and management studies. In particular, managing the relationship of employees in GAI adoption is a focal point during the transformation from an ethical, responsible and sustainable perspective. Drawing on organisational socialisation and technology adoption theories, this chapter develops a process of socialising newcomers and/or existing employees in the development of GAI adoption in their workflow with identification of challenges and strategies to the adapt to the change. This discussion can help managers and other key persons to effectively manage the relationship and interactions between employees and technology (GAI) in a more ethical, responsible and sustainable manner.