Chapter 2: Awareness of Hotel Businesses Within the Scope of Responsible Tourism: Vignette Technique Application

The aim of this study is to analyze and evaluate the awareness of hotel businesses in the Cappadocia region within the scope of responsible tourism. In this direction, the case study method, one of the qualitative research designs, was taken as a basis, and the vignette (short stories) technique was utilized. In this context, the question “What are the awareness of hotel businesses within the scope of responsible tourism?” guided the research study. Then, vignettes taken from real-life stories were created to support the theoretical basis. These vignettes were directed to 14 managers working in managerial positions in hotel businesses operating in the Cappadocia region and who agreed to participate in the research study. The managers were asked to answer the questions at the end of the vignettes. The data obtained as a result of the research determined that the managers of tourism enterprises have knowledge about responsible tourism. In addition, with the answers given to the vignettes, it has been determined that the preferability of socially sensitive businesses in terms of responsible tourism has increased, and this situation is reflected in customer comments, which is important for the sector.