Chapter 11: Natural Processing Language: Business Strategy in Marketing Intelligence

Customer Perception (CP) plays a crucial role for linking business strategy to success, with companies using multichannel data like social media and surveys to gather valuable unstructured information. Accurate analysis of this data uncovers purchasing trends, product flaws, and customer interests, thus guiding product improvements and marketing strategies. This chapter highlights the importance of prioritizing pricing and product usefulness over aesthetic appeal in catalogues by understanding consumer behaviour, and leveraging multichannel marketing for global reach and cost-effectiveness. This chapter explores how Deep Learning and NLP technologies enhance data analysis, customer feedback capture, and marketing strategies along with emphasizing ethical considerations. It aims to provide insights into developing competitive, intelligent marketing strategies (IMS) focussing on CRM, ultimately guiding companies to navigate the evolving marketing landscape effectively.