Introduction

Tourism has long been heralded as one of the most dynamic and profitable industries worldwide. Over the past several decades, it has emerged as a crucial driver of economic growth, particularly in developing countries where natural beauty and cultural heritage serve as significant tourist attractions. Yet, the rapid growth of tourism has not come without consequences. As the sector continues to expand, concerns about its environmental and social impacts have intensified. Overcrowded tourist sites, pollution, and the commodification of local cultures are just a few of the issues that have led to the growing realization that tourism, in its current form, is unsustainable.