Chapter 16: Green Entrepreneurship in Tourism: A Decade of Research and Emerging Trends

The tourism industry is one of the best performing sectors and contributes significantly to the global economy, but faces major challenges because of nonenvironmentally friendly traditional activities. The concept of green entrepreneurship, which provides environmentally friendly goods, services, and products to address these impacts, is promising. The aim of this paper is to provide a holistic review of the existing literature on green tourism entrepreneurship and to consider its economic, social, and environmental dimensions, including government policies. This bibliometric analysis searched the Web of Science database and covered data between 2014 and 2024. The study used a variety of methods, including visualizations for publication trends, authorship, and collaboration analysis, and building keyword co-occurrence networks using VOS Viewer and Biblioshiny. Cited publications and influential authors were identified using citation analysis. This rigorous approach identified statistically underrepresented subject areas and emerging themes and illuminated key open spaces in the sustainable tourism entrepreneurship literature from a more general research perspective to assist future studies and policymakers and practitioners in sequencing.