Chapter 4: Metaverse Regulation for Artificial Intelligence: Conceptual Approach for Marketing Domain

The comprehensive research aims to investigate the complex interplay between artificial intelligence (AI) and marketing regulations. It delves into the evolution of AI in marketing, assesses its contemporary applications, analyzes ethical and legal implications, examines existing regulatory frameworks, and identifies the gaps in AI regulations specific to the marketing domain. The purpose of this research is to provide a deep understanding of the critical need for AI regulation in marketing. This chapter employs a multi-faceted methodology, including literature review, comparative analysis, case studies, and theoretical frameworks. It synthesizes insights from AI policymakers, marketers, ethicists, legal experts, and scholars. It also investigates AI regulations across different countries and evaluates the impact of data privacy regulations such as General Data Protection Regulation (GDPR) on AI in marketing. The research findings highlight the evolution of AI in marketing, showcasing its transformative applications. The study undercovers the ethical and legal challenges posed by AI in marketing and regulations designed to promote different metaverses of AI to marketing domain. In conclusion, this research contributes to the understanding of the role of AI regulation in marketing. It provides a conceptual framework for AI regulation in marketing, incorporating ethical considerations and balancing innovation with consumer protection. The case studies exemplify real-world implications, and recommendations are offered for policymakers and marketers to ensure responsible AI adoption, compliance, and collaboration in the dynamic landscape of AI-driven marketing.