The Role of Artificial Intelligence Applications in Business
Edited by
Ra’ed Masa’deh
Ra’ed Masa’deh
The University of Jordan, Jordan
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Emerald Publishing Limited
ISBN electronic:
978-1-83662-518-6
ISBN print:
978-1-83662-519-3
Publication date:
2025
Book Chapter
Chapter 5: Successful Users' Intention to Use Business Analytics Systems: A Literature Review
By
Normalini Md Kassim
Normalini Md Kassim
Universiti Sains Malaysia, Malaysia
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Ala'a Hamdi Gharaibeh
Normalini Md Kassim
Universiti Sains Malaysia, Malaysia
Copyright © 2025 Ala’a Hamdi Gharaibeh and Normalini Md Kassim. Published under exclusive licence by Emerald Publishing Limited
2025
Ala’a Hamdi Gharaibeh and Normalini Md Kassim
Licensed reuse rights only
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Published:2025
Citation
Ala'a Hamdi Gharaibeh, Normalini Md Kassim, 2025. "Successful Users' Intention to Use Business Analytics Systems: A Literature Review", The Role of Artificial Intelligence Applications in Business, Ra’ed Masa’deh
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Copyright © 2025 Ala’a Hamdi Gharaibeh and Normalini Md Kassim. Published under exclusive licence by Emerald Publishing Limited
2025
Ala’a Hamdi Gharaibeh and Normalini Md Kassim
Licensed reuse rights only
Abstract
With the development of electronic commerce and globalization of the corporate world, business analytics, or Business Analytics (BA), has become a major source of competitive advantage for companies. While business analytics has long been a part of corporate strategy in the majority of developed countries, most developing countries are still lagging behind in terms of adoption. The aim of this research paper is to review the literature on successful users' intention to use business analytics systems.
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