Chapter 18: Behavioral Nudges and Their Relationship to Islamic Digital Finance

The study aimed to find out the relationship between behavioral nudges and digital Islamic finance by studying the opinions of a sample of customers of the Jordanian Islamic Bank. The study included the conceptual framework of behavioral nudges and digital Islamic finance. To achieve this, the descriptive-analytical approach was used; a questionnaire was designed and distributed to a sample of 183 customers of Jordan Islamic Bank. The study found that the total arithmetic mean of the fields of behavioral motivation reached (3.33) with a moderate degree, and the highest arithmetic mean in the field of banking services was (4.23) with a moderate degree, and came in second place in the field of incentivizing (Zakat and Waqf) digitally with an arithmetic mean of (3.41) with a moderate degree, and came in third place in digital consumer finance with an arithmetic mean of (3.38) with a moderate degree, and came in fourth place in digital investment finance with an arithmetic mean of (3.37) with a moderate degree, and came in fifth place in Waqf with an arithmetic mean of (3.25) with a moderate degree, and in sixth and last place savings awareness under digital transformation with (3.21) arithmetic mean with a moderate degree. The study recommended that Jordan Islamic Bank should establish a department specialized in behavioral carrots to influence customers, in order to enhance the status of Islamic finance in line with scientific and technological developments and progress.