Chapter 5: Essential Puzzle Piece for CCI Entrepreneurship: CCI Managers' Mental Models Concerning Collaborative Processes with nonCCI

Creative industry entrepreneurs successfully exploiting the identified new business opportunities depends on creative and cultural industry (CCI) managers and their collaboration with other sectors (nonCCI). The chapter offers a contribution to the creative industry entrepreneurs’ collaboration literature. It strives to understand and exhibit potential themes underlying cognitive mental models of CCI managers concerning collaboration processes with nonCCI. This novel knowledge may be an enabler for smoother and more effective collaboration processes between CCI and nonCCI organisations. The chapter employs an explorative abductive approach with interviews as the primary research method and uses an interpretative phenomenological analysis (IPA). Based on the findings, the chapter proposes a concept map illustrating potential themes of CCI managers’ mental models for collaborations.