Chapter 8: The Impact of Green Innovation on the Financial Performance of Companies: Context of MENA Countries

This study focuses on the impact of green innovation on oil and gas firms’ performance in the MENA region from 2010 to 2020. Return on assets (ROA) was used to measure the financial performance of firms. However, green innovation was measured using two different scores, namely the environmental pillar and the innovation scores. Additionally, we introduced an oil price-moderated variable to examine its effect on the firm’s performance and the green innovation nexus. We collected data from the DataStream database. Regarding our empirical part, we use the generalized least squares method to carry out the analysis. Results showed a positive impact between green innovation scores and the firm’s performance in the MENA region. Also, we found that green innovation has a linear effect on firm performance. Finally, a negative, moderated effect of crude oil prices on green innovation and the firm’s financial performance nexus has been found.