Chapter 4: The Transformative Aspects of Green Tourism: A Himalayan Perspective

The Fourth Industrial Revolution is creating a substantial buzz, yet there is another potentially transformative force which is making its appearance in the form of “green” revolution. Scientists, Social Scientists and Environmentalists worldwide are leveraging platforms to amplify their messages on protesting against the evils of anthropocentrism. Thus, in the realm of business, there's a noticeable shift towards focusing on green production, green services and green consumption. This trend has given rise to a new kind of entrepreneurship known as green entrepreneurship, which emphasises the creation of sustainable businesses with an environmentally conscious outlook. Eco-preneurs or eco-capitalists are being hailed for their noteworthy efforts in adopting green practices and promoting sustainability. An illustrative instance of this trend is Green Tourism, where tourists are nudged towards low ecological footprint leisure. In this chapter, the authors delve into the case studies of green entrepreneurs in the Himalayan region, examining how their initiatives have brought about a profound revolution in the lives of the local communities.