An Analysis of Corporate Social Responsibility in Cross-Cultural Scenario

The term corporate social responsibility (CSR) is not new as it has its root in the past, but now it becomes more complicated today. It has been observed that CSR is the building block of social capital and globalisation is the main factor which has forced the market and business to interact with the people either they are from their own place or from different part of the country. At the time of interaction, people interact with the differences of their cultures, beliefs and they have different hopes from the companies and its place in society. This reality of interaction with many differences provides us a direction to explore the cross-cultural variations and to know how it helps in creating the social responsibility policy by the government in different countries and its implementation by business people, employees and other stakeholders. This theoretical review is aimed to explore the role of institutionalisation theory for increasing the social capital and ensuring positive CSR practices in cross-cultural scenario.