Chapter 9: Ethical AI for Retail: A Bibliometric Roadmap to Building Trust and Transparency

Using VOSviewer software, this research delves into the various implications of ethical artificial intelligence (AI) within the retail industry. We explored the latest research trends using bibliometric analysis unveiling the journals, organisations, sources, articles, and documents that topped the chart. To shed light on the critical areas, we leveraged a citation analysis approach to explore the numerous trending research areas that were associated with fostering trust and transparency in AI-based retail applications. The research recognised the most influential areas by investigating the highly cited works. This research insight works as a guiding roadmap to navigate the complexities related to the ethical use of AI and direct towards fostering trust.