Licensed reuse rights only

Genderwashing is an organizational phenomenon in which claims to gender equity remain superficial because organizational efforts toward gender equity are unsuccessful at creating substantive change. I introduce the concept of encounter as a useful framework in extending our understandings of the ways that genderwashing might occur within workplaces. Drawing on “encounters” as fundamentally informal, everyday interactions, I explore the ways in which these seemingly trivial social interactions make significant contributions to the quality of workplace relationships. Using the manager–employee relationship and performance review process as a basis, I show how paying attention to “small talk” is not trivial, but rather has a significant impact on the performance review process, and functions as an important site for the reproduction of or challenge to existing gender inequities. I also suggest that the consideration of “encounters” offers practical insights that can help identify additional behaviors that result in significant movement toward gender equity.

You do not currently have access to this chapter.
Don't already have an account? Register

Purchased this content as a guest? Enter your email address to restore access.

Please enter valid email address.
Email address must be 94 characters or fewer.