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The socio-emotional wealth (SEW) framework and the resource-based theory (RBT) offer two valuable perspectives on innovation dynamics within family firms. Through the SEW lens, family firms may prioritize preserving their traditions and core values, potentially resisting the adoption of new technologies and modern business methods. In contrast, RBT suggests that family firms can gain a competitive edge by harnessing and nurturing their unique resources and capabilities, such as collective experiences, market reputation, and established networks, to foster innovation and secure a strong market position. By integrating these two perspectives, family firms can achieve sustainable competitive advantages by balancing the tensions between tradition and innovation. This comprehensive approach allows them to innovate while preserving their SEW, ensuring long-term success in the ever-evolving business landscape.

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