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The Impact of Digitalization on Current Marketing Strategies
Edited by
Luis Matosas-López
Luis Matosas-López
Rey Juan Carlos University, Spain
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Author and Other Information
Emerald Publishing Limited
DOI:
https://doi.org/10.1108/9781837536863
ISBN electronic:
978-1-83753-686-3
ISBN print:
978-1-83753-687-0
Publication date:
2024
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Acknowledgments

Author and Other Information
  • Published:
    2024

The authors thank the support of the Junta of Castilla and León (Spain) and the European Regional Development Fund (ERDF) (project reference VA219P20).

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