Chapter 5: Sustainable Expansion of the Tourist Industry Due to the Application of Artificial Intelligence: Evidence From the Chinese Hospitality Industry

The growth of sustainable tourism has emerged as a major topic of discussion on a global scale, and the hospitality industry is playing a crucial part in the achievement of this goal. The hospitality industry in China is experiencing rapid growth, and with the assistance of artificial intelligence (AI), the country may be able to realize sustainable growth in the tourism sector. Within the context of the Chinese hospitality industry, this chapter investigated the role AI plays in promoting sustainable tourism and how the Chinese government is supporting the hospitality industry in doing so. Sustainable tourism practices increase travellers' trip experiences while protecting the environment and local people; however, China could invest more in AI technology to promote sustainable tourism, which might benefit the economy, environment and society. This chapter examines AI deployment in the Chinese hotel industry and its challenges and benefits. AI technology can increase service quality, operational efficiency and hospitality operators' competitiveness, according to the authors. AI application requires careful consideration of employee training, ethics and customer privacy.