Chapter 22: The Expectations and Motivations of Tourists From Creative and Responsible Destinations

In modern tourism, what is expected are natural beauties, tourism facilities and activities that can meet tourists' desires and expectations. In order for all of these to materialize, sustainability is necessary for tourists, the environment, the destination and the tourism supply. Fulfilling all of these requirements relies on the stakeholders fulfilling their responsibilities within the destination.

Therefore, the subject of this study is to focus on the expectations and motivations that lead tourists to visit a destination, along with the attractiveness of the destination itself, and the concept of responsible tourism. The study will explore the expectations and motivating factors that lead tourists to visit a destination, the creativity of the destination and the overall concept of responsible tourism in a comprehensive manner.