Chapter 3: Perceptions of the Farming Sector on Disruptive Frugal Technological Innovation in Angola

The contemporary global economic and business environment is witnessing significant transformations driven by disruptive frugal technological innovation. This paradigmatic shift has substantially influenced global business practices, necessitating a re-evaluation of conventional methodologies. The present study aims to explore the nuanced perspectives of key stakeholders within Angola's agricultural sector regarding the implications of disruptive frugal technological innovation. Its objective is to assess the sector's readiness to embrace such innovation while comprehending the associated challenges and opportunities. Seven prominent institutions in the agricultural sector, namely the Ministry of Agriculture and Rural Development, the Institute for Agricultural Development, the Confederation of Farmer Associations and Agricultural Cooperatives of Angola, the Forum of Angolan Non-Governmental Organizations, AgroLink Angola (providers of agricultural inputs), the Institute of Agricultural Research, and Novagrolider (a leading agricultural processing and marketing entity), actively participated in this research initiative. Thirty-five (35) key informants, strategically chosen based on accessibility and willingness to engage, participated in in-depth interviews. The findings of the study reveal a spectrum of insights, shedding light on stakeholders' perceptions regarding the adoption and integration of frugal digital technologies. This research significantly contributes to the existing knowledge base by providing a comprehensive understanding of stakeholders' perceptions regarding disruptive frugal technological innovation within Angola's agricultural sector. Policymakers, researchers, and practitioners can utilize these insights to make informed decisions, formulate strategies, and implement interventions conducive to sustainable development and fostering digital transformation within the agriculture industry.