Chapter 13: Disruptive Frugal Digital Technology and Small and Medium Enterprises' Innovation Performance in the Food Sector in Zimbabwe: A Case of SMEs in Masvingo Urban

The study aims to assess the impact of disruptive frugal digital technology and small and medium-sized enterprises' (SMEs') innovation performance on the food sector in Masvingo urban, Zimbabwe. A descriptive research design was used, and quantitative data were obtained using a questionnaire survey on 50 restaurant employees and 100 customers. The empirical findings demonstrated that the performance of SMEs was significantly improved by social media, cloud computing, virtual reality (VR), augmented reality (AR), and robotics. The study concludes that disruptive digital technologies (social media, cloud computing, AR, VR and robots affect the performance of SMEs by improving food production, streamlining information transfer, and utilizing cutting-edge technical applications. This chapter recommends that the government, through those in charge of formulating policy, educate and encourage the adoption of disruptive digital technology. The application of social media, cloud computing, VR, AR, and robotics will increase local food producers' access to the market. Digitalization will have a significant effect on Zimbabwe's local food system in the future.