Chapter 10: Demystifying Robo-Advisors: Benefits and Limitations

In recent years, investing with robo-advisors has gained momentum and is seen as a simplifying approach for individual investors to participate in financial markets. This chapter contributes to a better understanding of the concept of a robo-advisory and its implications for private investors by discussing its past, present, and future. It explores key issues, like cost-efficiency, historical performance, and automation levels, based on research and industry insights. Moreover, this chapter examines a robo-advisor's benefits, limitations, and challenges, like behavioral biases, regulation, and risk profiling. Finally, the importance of the ongoing megatrends of AI and green investing is examined concerning a robo-advisory.