Chapter 5: New Opportunities for Sustainable Development in the Tourism Sector With the Use of Disruptive Digital Technologies

This book chapter examines how the evolution of the tourist and hospitality industries has been impacted by digital technologies. Digitalisation makes it possible to implement resilient infrastructure in all applications to achieve sustainability. The hospitality and tourism sector is known to be information-rich due to its diverse commercial interactions with shareholders and constant evolution of managerial processes, modification of tourist and hotel services, advancements in technology and an intensely competitive atmosphere. It has been recognised that growth of tourism and hospitality industry becomes impossible without the applications of modern digital technologies that enable integration and communication, boost service quality and transmit a sizeable amount of information. In the context of the tourism sector, the establishment of resilient infrastructure that relies on digital technologies is vital in order to obtain optimal consumer feedback pertaining to the provision of high-quality service. The utilisation of digital technology has demonstrated its capacity to enhance hospitality services through the facilitation of real-time data-driven decision-making. The objective of this study is to emphasise the importance and practical uses of the internet of things (IoT), artificial intelligence (AI), cloud computing and big data in the context of consumer quality and satisfaction. This study also addresses the significance of various technologies and their applications in attaining consumer quality and pleasure in the digital realm. Additionally, it might help company owners, managers and marketers in any field to achieve and improve high business performance by executing the right plans to use AI that fulfil the demands and expectations of both customers and staff.