Chapter 2: E-ticket is the New Platform for Transportation Services Providers – The Case in Vietnam

This study empirically tests the influence of key elements on intent to use electronic (E)-ticket through the “Stimulus–Organism–Response (SOR)” framework and structural equation model. Results highlight factors such as E-trust Technology, Ease of Use, E-satisfaction, Intention to Purchase E-ticket, Price Perception, and Usefulness; the study comprehensively analyzes the factors influencing the decision-making process of consumers when it comes to purchasing E-tickets. The research employs a hypothesis-driven approach and gathers survey results from 408 observants to find out the intention of consumers to use E-tickets for using transportation services, which help transportation providers understand the importance of its platform to benefit customers who are willing to change their perceptions from paper tickets to E-tickets, the reason customers buying E-ticket rather than paper ticket while using digitalization to help firms control their cost and building internal legitimacy by better managing their internal stakeholder.