A New Method for Conceptualizing and Modelling for Relationality and Relational Enterprise

The following chapter examines the wider epistemic framing required to understand relationality, which is ultimately a lived shared experience which may be represented and recounted in stories and may be evidenced in observations and data but cannot be reduced to such hermeneutic interpretations or to calculation and predication. Taking this into account, the chapter proceeds to present a model of relational enterprise in terms of conversational relationships, which makes clear the distinction between relational governance and transactional governance. In order to achieve this, the purposefulness and goal-directed nature of relationality is analyzed from a cybernetic perspective, using Krippendorff’s concepts of systems determination applying this framing to consider the concepts of a relational service in the context of wider service environments. Based on this, a model of relational enterprise as a map of conversational processes linked by information generation and interpretation processes is presented.