Chapter 3: Generation Z in Hong Kong: Simple While Multi-tasking

Hong Kong is a significant market with a strong economy, unique geography, and ongoing trade activities in the Asia Pacific region. This city keeps changing after the sovereignty returned to China 1997. Facing this historical change, how do Generation Z adopt these changes? This chapter draws a comprehensive picture of the context for Generation Z in Hong Kong, including political issues, their communication with families and peers, their opinions on consumption, and their preferences in relation to jobs. Instead of saying that ‘they are too young’, we try to understand more about this generation and its specific characteristic