Chapter 9: High Level Strategic Approaches For Conducting Big Data Studies in Assessment

What is big data? What are some general approaches to conceptualizing and utilizing big data? How can this be applied to psychometric situations? These are the keynote questions that this chapter attempts to answer. The authors have divided this chapter into three parts: an introduction to big data, a psychometric approach to big data, and a carefully selected case study. First, an overview of big data is presented, along with the overall high level strategic big data approaches. The next part integrates the high level strategic big data approaches that could be applied to psychometric practices. The third part of this chapter illustrates the use of high level strategic approaches using a case study.