Chapter 4: The Educational Leadership Program Coordinator: Partnerships and Recruiting

The Auburn University Educational Leadership Administration of Elementary and Secondary (AES) education and the Administration and Supervision of Curriculum (ASC) preparation programs’ recruiting and marketing plan is closely tied to the to the missions and visions of the program, the College of Education, and Auburn University. These mission statements accentuate the importance of developing strong partnerships with K–12 school districts and other agencies closely aligned with preparing leaders for Alabama schools, industry, nonprofits, and military entities. Data indicate that applicants for the program are referred to us by multiple sources. These sources include alumni, current students, advisory council partners, community stakeholders, school system visits by our Program Coordinator (PC), information booths at state and regional conferences, the internet via ZOOM and social media, and college and program websites. The personal relationships which have been established by the PC are important sources for our recruiting efforts. These relationships have been influenced by the strong partnerships we have built over many years.