Chapter 22: Artificial Intelligence in Higher Education Management: Innovations, Opportunities, and Challenges

In higher education management, the continuous pursuit of innovation encompasses ongoing scientific actions and practices. Today, the integration of artificial intelligence (AI) into higher education institutions is recognized as one of the most significant innovations brought about by modern technological advancements. This is evident from numerous recent scientific studies that have explored various dimensions of this topic by different researchers (e.g., Efe et al., 2018; Taşçı & Çelebi, 2020). The multifaceted effects of this integration can be anticipated. For instance, it has the potential to significantly enhance the operational efficiency and effectiveness of university administrative processes, as well as positively impact academic achievement and student satisfaction.