Chapter 1: The Social Issue in Contemporary Society: Relations between Companies, Public Administrations and People

The first idea of this book come from a chat between us in Capri. We were attending, like guests, the Capri Summer School and in the meanwhile thinking about a new editorial project. Talking about how world is changing, we agreed that societies are changing too and new social issues are raising. The relationship between actors in the global environment and in the local as well, is changing because of financial crisis, new technological revolution, climate change, richness reallocation and concentration.

We can see that value creation and management models in organizations are often uncoherent with the satisfaction of needs. The ability to create competitive advantages on a financial level seems to be increasingly developed. This can be sustained by the clear trend that leads companies to grow in size or create strong groups by shifting uncertainty over the weaker part of the market and unorganized systems and citizens. In this misalignment, empty spaces in the economic environment are opened.