Chapter 12: Social Media, Innovation, and Diversity in The 21st Century

Due to dynamic changes in technology and accessibility, collaboration is evolving such that it no longer demands that a person or group be physically present to have a meeting, share research, thoughts, or ideas. As a result, teams focused on innovation and collaboration have broader opportunities to engage stakeholders and enhance diversity to support organizational goals. This chapter provides an in-depth look at the scientific communities’ response to social media tools, the criticality of innovation, and how a social media platform can be used to promote innovation, diversity, and collaboration. Specific details are provided about the ongoing development of Algonite as a social media platform to connect scientists for the purpose of innovation and diversity.