Chapter 19: The Transformations Through the Teaching of Corporate Social Performance (CSP) Utilizing Case Studies, Interviews, Videos and Social Media in Knowledge Transfer in Tertiary Schools of Management

This chapter seeks to demonstrate the innovative ways by which corporate social performance (CSP) knowledge transfer and corporate social performance teaching in universities and management colleges can improve performance. The author first examines these innovative methods of CSP knowledge transfer and their role in the teaching of CSP integrity. Second, the chapter highlights the importance of this subject in management education at institutions of higher learning, as well in business enterprises. It is an exploration of challenging learning and corporate social performance competences acquisition from innovatively defined and designed case studies, including practical examples (interviews, video-conferencing, web-based meetings, shared workspaces, wikis, virtual meeting spaces, and social and professional web networks). Impediments to CSP skills acquisition in institutions of higher learning can be the result of both poor attention to the issues of CSP knowledge transfer in educational management and can also stem from a lack of consultation with key players on the importance of this subject in colleges and universities. Additionally, owners or their representatives/CEOs, company directors, who knowingly or unknowingly perpetrate anti-CSP management environments, as they aim to implement a “bottom line profit” philosophy at all costs, lacking CSP ingredients, are impediments in this process.