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Normative conflict is a tangle of norms that places people at odds with that they must live with in the society around them. The failure to take into-account the possible conflicting nature of standards is explained by the process of a-territorialization of international standards. The reference to “interested stakeholders” marks the shift from a status of a-territorial standard (ISOs were “industrial” standards) to that of political standards. This passage opens the question of multi-level governance art the level of territory by consensus with the more distant levels.

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