Chapter 1: New Genotype for Enhancing Shared Network Leadership
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Published:2007
George B. Graen, 2007. "New Genotype for Enhancing Shared Network Leadership", New Multinational Network Sharing, George B. Graen, Joni A. Graen
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New approaches for cultivating and leading communications networks take a more human interaction approach to the effective transmission of needed knowledge than do traditional approaches. New approaches emphasize the building and maintenance of what are called “leadership sharing communications networks,” whereas, traditional approaches emphasized noise and other transmission distorting factors. The following quote from a communication consultant makes our point.
In business and innovation, communications have one primary, overriding purpose—to build relationships. Not to inform or persuade, not to plan or contract, not to document or account, not to direct or report, not to buy or sell, but to build lasting relationships. Hard to accept, isn’t it? That means that product brochures are not really about products. Business plans not about businesses. Project reviews not about projects. Sales calls not about sales. (G. Lunquest, personal communication, December 21, 2006)
